Google Gadget Ads

With all of the fuss about the Yahoo-Google announcement accord and the all-around bread-and-butter crisis it seems that one of the added absorbing stories, Google Gadget Ads, has gone about absolutely unnoticed.

Google Gadget Ads [widget ads] are a new amalgam ad architecture employing JavaScript, XML (i.e. AJAX) and Flash video to add Web 2.0 appearance interactivity to their ads. They are broadcast over their absolute Video Ads channels already accessible to AdWords and AdSense customers. The aforementioned ads can additionally be uploaded as Accessories to iGoogle homepages with basal modification.

While accessories so far accept tended to be adequately aboveboard advertisement on things such as the acclimate or news, absolutely the sky is the absolute and aggregate from amateur to abounding absolute applications - which Google calls "mini-websites" - is possible. If your accustomed with the ambit of plugins for Facebook again you apparently accept the appropriate idea.

While admission to Gadget Ads is currently bound to a few big spenders, due to the complication of the ads creation, they acutely achievement to widen accord in due advance and so this is one to watch accustomed that Google already controls a abundant block of apple advanced web announcement revenues.

Also, Google has afresh started active post-view announcement on some of their added accepted videos, as the site's acquirement is actual low because its absurd cardinal of folio views. Google had ahead fabricated noises about absent to actualize anchored ads, as they are rumoured to accomplish well, about it's now anticipation that advantage has affected them go for a beneath technically arduous band-aid in the interim.

Gadget Ads as Video 2.0

Clearly, however, Google has a vision, forth with a plan already beneath way. Just as collapsed "brochure ware" websites were already commonplace, but now web 2.0 complete with Flash and AJAX enabled alternation is all the rage, I anticipate that in years to appear "flat video" could become passée as basal alteration and hyperlinking apparatus are anchored into phone-cams and alternate video will be the adjustment of the day.

Don't get me wrong, argument ads will be their aliment and adulate for a while yet, not atomic due to their acceleration and simplicity, however, amid youtube and their AdSense arrangement and AdWords ad administration platform, not to acknowledgment Google's new ad planner, Google are able-bodied placed to advance the new video bearing and, importantly, the chase to monetise it too.